HVA concluded a contract in 2016 with the purpose to effectively expand the cane supply to a sugar mill. The consultants opted for a combination of increasing the cane yield level of the existing cane land, by optimizing the cane farms of the out-growers. The measures included a.o., adjustments of the cane cycle length and the fertilizer distribution and optimization of the harvesting system. Another measure was the expansion of the cane region and the addition of more farmers/ out growers. Further adjustments were made in the communication methods with the farmers.